TB9 titanium alloy has been widely used for aerospace due to it's superior low stiffness, corrosion resistance and workability. It has been reported that cold deformation can improve the comprehensive mechanical properties of titanium alloys. At the same time, the cold rotary-swaging deformation facilitates the production of small batches and the acquisition of special shape and size bars. However, current studies on the microstructure and properties of cold rotary-swaged titanium alloys are not systematic. So, the effects of cold deformation rate on the microstructure, texture evolution and mechanical property of TB9 alloy during cold rotary-swaging were investigated using OM, EBSD, XRD, TEM and tensile test. The results showed that the grain size of TB9 titanium was refined with the increase in diameter reduction. Meanwhile, with the deformation increases, the grains rotation along the swaging axis occurs, forming a preferred orientation, the textures change from initial {001}<110> and {001}<100> to α-fiber and γ-fiber {001}<110>, {112}<110> and {111}<110>. All of grains refinement, texture components and substructures contributed to the enhancement of strength after cold rotary-swaging. And the ductile kept on a high level after 70% cold working, which means the TB9 titanium has a great cold deformation ability.